Borders and walls might have been a central point of contention during the U.S. election, but their use on construction sites is far less controversial. For example, have you ever erected a fence around a work area to protect your assets? Or considered a barrier to keep people out, or to simply make tracking who is on site easier?
What if I told you that you could accomplish all of those things without a physicalfence?
Welcome to geofencing.
Below, I’ll detail what geofencing is, how to use it, and some tools that can help you adopt it to your construction site.
What is geofencing?
Gartner defines geofencing as “creating a virtual boundary in which a device, individual or asset can be tracked and monitored or detected if the boundary is violated.” In other words, geofencing is a tool that creates and tracks virtual boundaries. It uses GPS technology along with dedicated software to track equipment and people. The software can also send users alerts and notifications about the premises that they’re tracking.
Many industries use geofencing technology. For example, retailers use it to identify customers near their locations, helping them send targeted marketing messages. Transportation companies use geofencing to track their fleets. Healthcare facilities use it to improve patient care. Animal farms use it to track their herds.
In fact, geofencing is growing so rapidly that Global Market Insights predicts the global geofencing market will exceed $500 million by 2023.
Construction, along with the other abovementioned industries, should expect an explosion in the use of geofencing in the next few years.